Sonco is an e-commerce company based in the United States that operates in various sectors such as Construction, Events, Venues & Arenas, and Rentals.
Type of project: E-commerce – Click to see the real product
Roles:
Product Designer: Carlos Evangelista
UI Designer: Leilane Andrade
Developers: Allan Aievolli, Nickael Bruzzi
Product manager: Tomas Britti
Timeline: March 2022 – Jun 2022
Our work resulted in a 50%+ increase in website sales in 2024 compared to 2023, as well as faster delivery times thanks to the development of a component library. We managed to deliver more and better—without increasing the team size.
We reduced bounce rates on multiple product listing pages that receive paid traffic. The analytics team projects that, based on our current performance, we will save over $1M by the end of 2025.
Results and take aways
Working on an e-commerce project requires strong alignment with marketing strategies. I t involves identifying the best-selling and most profitable products the company wants to promote.
Beyond that, it’s crucial to understand the market and how these products are used—something even more challenging in the B2B sector.
We amplified our results when we started working closely with the paid media and content teams.
By aligning business needs with user expectations, we delivered outstanding results.
Key metrics that showcase our success:
50% increase in website sales
20% decrease sitewide bounce rate
50% increase checkout conversion rate in the last 6 months.
